Promotional bags are especially suited to festivals, since often you can't leave the festival grounds once you've handed over your ticket. With long water lines and grossly expensive food, you'd be smart to pack the following items in your promotional bag:
--water bottles
--good quality camera with extra batteries
--peanut butter, bananas, granola bars
--bandana
--sunscreen
--wet wipes
--sweatshirt, even if you only use it to drape over your eyes when you take the inevitable mid-afternoon "I CAN'T TAKE THE CROWDS ANYMORE" nap
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