Many stores have eliminated the presence of traditional grocery baskets for shoppers to collect their purchases, and instead are offering shoppers custom imprinted promotional bags while they peruse the store’s inventory. For example, a world-renowned lingerie chain now requires its sales personnel to distribute promotional bags at the front of the store for shoppers’ convenience. The designs featured on the bags change seasonally, and any available limited edition patterns can be purchased for merely a few dollars should consumers want to take the bags home with them. The luxury of toting promotional bags on one’s arm while meandering through a store is much more desirable than carrying a bulky, unwieldy grocery basket, and these products truly promote a more sophisticated aura throughout the duration of the entire shopping experience.
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